Get ready, swimming fans! The World Aquatics Swimming Championships (25m) are just on the horizon and will showcase your favourite athletes and rising swimming stars. This year, World Aquatics and blockchain payment sponsor UPCX are bringing you closer to the action, allowing you to vote to help recognise standout performances across the 2024 World Aquatics Swimming season through a digital fan engagement initiative powered by UPCX's industry-leading blockchain technology.
At this year’s World Aquatics Swimming Championships (25m) – Budapest 2024, World Aquatics and UPCX are having fans help choose the male and female UPCX Breakout Athletes from the 2024 World Aquatics Swimming season
From 10-14 December, fans can vote on the UPCX Fan Engagement App (download here) for shortlisted athletes who have made a surprise or breakthrough performance at either the World Aquatics Swimming World Cup 2024 or Swimming Championships (25m) in Budapest.
The shortlist will feature athletes who are entirely new to the international scene as well as those who have performed solidly over previous years and are now taking a significant step forward to the elite.
The World Aquatics Swimming Championships (25m) marks the grand finale of an extraordinary year, including the World Aquatics Championships in Doha, the Paris 2024 Olympic Games, and the World Aquatics Swimming World Cup. This season culminates with an exciting fan-driven initiative celebrating breakout swimming performances. The top male and female breakout athletes will each be awarded a prize of USD 10,000 during a special ceremony before the final session of the competition in Hungary’s vibrant capital, Budapest.
World Aquatics Executive Director Brent Nowicki welcomed the initiative:
“We are excited to have UPCX facilitate this digital fan engagement campaign at the culmination of an exciting 25m season. World Aquatics and our athletes have proven ourselves to be innovators. We always seek the latest technologies to improve performance and engagement with our audiences. This collaboration is consistent with how we embrace innovation and look forward to awarding the breakout swimming stars in Budapest.”
UPCX Chief Marketing Officer, Mr. Koki Sato, shared his enthusiasm for this season’s World Cup and the UPCX Breakout Athlete Award, stating:
"As a World Aquatics Global Sponsor, we are honoured to support this prestigious event. This partnership allows us to elevate global awareness of UPCX and showcase how blockchain technology can create real-world value. Through initiatives such as digital fan engagement, we’re eager to showcase how blockchain can revolutionise fan interactions, bringing them closer to the sports they are passionate about. We are excited to play an integral role to drive the future of fan engagement."
Don’t miss your chance to support the future swimming stars by voting for your favourite breakout athlete of the year!
Additional Information | UPCX Breakout Athlete Awards
When is the voting period?
The voting period runs from 10-14 December
Which athletes are shortlisted for the voting?
The shortlist will feature athletes who are entirely new to the international scene in 2024, as well as those who have performed solidly over previous years and are now taking a significant step forward to the elite.
An initial selection based on performance at the World Aquatics Swimming World Cup 2024 will be posted to the app. Additional athletes will be added based on performance during the upcoming World Aquatics Swimming Championships.
How do I vote?
Download the UPCX Breakout Athlete application here, then vote for your favourite eligible male and female athlete. Each registration will grant two votes per gender. Remember, additional athletes will be added during the World Aquatics Swimming Championships so save those votes!
Will there be an awards ceremony?
The UPCX Breakout Athlete Awards will be presented on 15 December 2024, just before the final evening session of the World Aquatics Swimming Championships (25m) in Budapest. The male and female winners will each receive a USD 10,000 cash prize.
Who can I contact with registration questions?
Please email the UPCX team via pr@upcx.io for any questions.