361° is China's leading comprehensive sporting goods enterprises, founded in 2003. The core gene of 361°is “professional, young and international” which has capabilities including but not limited to product research, manufacturing, channel retailing and marketing, etc. 361°has a diverse profile and offers multi-category sporting products. With the brand spirit of “One Degree Beyond”, 361° aims to deliver one more degree of excellence to their consumers.

With many years of service experience in large-scale international events, 361° is not only the first Chinese sports brand to sponsor the Olympic Games including the 2016 Rio Olympic Games and Paralympic Games, but also has become the official partner of four consecutive Asian Games from the 2010 Guangzhou Asian Games to the 2022 Hangzhou Asian Games, contributing China's strength to world sports.