WORLD AQUATICS OFFICIAL PARTNER
Sony Corporation ("Sony") has been responsible for overseeing the Entertainment, Technology & Services business segment within the Sony Group. From its early days, Sony has focused on innovation and technological expertise, building a strong foundation in the entertainment industry. The company is recognized as a global leader in imaging and audio technology, with its quality and cutting-edge solutions highly regarded by professionals worldwide.
Sony's mission is to "Create the future of entertainment through the power of technology together with creators," constantly developing new technologies and ideas to deliver Kando* to people around the world.
In December 2024, Sony will begin an official partnership with World Aquatics, working together to sharing the awe-inspiring moments of aquatics athletes’ achievements with the world. World Aquatics’ official photographers and videographers will use Sony’s cutting-edge technology, including Alpha™ mirrorless cameras, versatile interchangeable lenses including G Master™ lenses, system cameras, and broadcast solutions. In addition, Hawk-Eye Innovations, a Sony group company with a proven track record of providing officiating services for global sports events, will help further contribute to fair competition management through video replay services.
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.