World Aquatics is pleased to have China’s leading sporting goods brand 361° become its Global Partner by providing sportswear apparel for all World Aquatics events and selected development programmes for the next four years.
The signing ceremony was held on the eve of the World Aquatics Championships – Singapore 2025 by World Aquatics President Captain Husain Al-Musallam and 361° Managing Director Mr Zheng Yexin.
This builds on the strong existing collaboration between World Aquatics and 361°, which was already selected as the sportswear supplier for the World Aquatics Championships Doha 2024 and Singapore 2025.
The Global Partner agreement covers upcoming major events including the World Aquatics Championships Budapest 2027 and Beijing 2029.
It also has a heavy focus on supporting World Aquatics’ development programmes through the provision of apparel, reflecting 361°’s commitment to enhancing the experience of all participants and promoting safe, inclusive and sustained engagement in aquatic sports.
These programmes include the World Aquatics Scholarship Programme, offering vital sportswear apparel support to talented athletes who face challenging training conditions, and Discover Water which introduces communities around the world to aquatics sports and aims to develop water safety and physical literacy.
World Aquatics President Captain Husain Al Musallam welcomed the strengthened partnership with 361°.
“We are delighted to have secured 361° as a Global Partner for World Aquatics. 361° have been a huge success as the supplier of sportswear for our most recent World Aquatics Championships, including here in Singapore, and we are proud to have expanded our partnership with this latest agreement,” President Al Musallam said.
“We are especially grateful for the support that 361° will provide to our development programmes, which will help to strengthen the opportunities for athletes from all around the world.”
361° Managing Director Mr Zheng Yexin said: “361° is a leading Chinese sports brand, and World Aquatics is one of the world’s largest single-sport organisations. We are honoured to become World Aquatics’ top-tier global partner for the next four years. With our rich experience in serving international events, we will provide thoughtful, high-quality sports equipment and services for all World Aquatics competitions. We look forward to working closely with World Aquatics to open a new chapter in the global development of aquatic sports, while also leveraging this collaboration to explore further international opportunities and broaden our global presence.”
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About World Aquatics
Driven by the vision of a world united by water for health, life and sport, World Aquatics is the international governing body for aquatic sports. Founded in 1908, World Aquatics is an independent organisation formed of 211 National Federations and five Continental Organisations.
World Aquatics oversees six aquatic sports – swimming, water polo, diving, artistic swimming, open water swimming and high diving – and is recognised as the leading global authority of these sports by the International Olympic Committee (IOC). For more information, please visit: www.worldaquatics.com.
About 361°
361° is China's leading comprehensive sporting goods enterprises, founded in 2003. The core gene of 361°is “professional, young and international” which has capabilities including but not limited to product research, manufacturing, channel retailing and marketing, etc. 361°has a diverse profile and offers multi-category sporting products. With the brand spirit of “One Degree Beyond”, 361° aims to deliver one more degree of excellence to their consumers.
With many years of service experience in large-scale international events, 361° is not only the first Chinese sports brand to sponsor the Olympic Games including the 2016 Rio Olympic Games and Paralympic Games, but also has become the official partner of four consecutive Asian Games from the 2010 Guangzhou Asian Games to the 2026 Aichi-Nagoya Asian Games, contributing China's strength to world sports.