World Aquatics is pleased to announce LoveFun, a leading brand under LaFang China Co., Ltd., as an official Event Partner for the World Aquatics Diving World Cup 2025 Super Final, taking place in Beijing from 2-4 May 2025.
As part of this exclusive partnership, LoveFun’s shampoo and shower gel products will be prominently featured on the field of play - providing essential support for athletes as they prepare for and recover from competition. In addition, LoveFun will supply products for Team AQUA and the Organising Committee as part of the event’s hospitality programme.
A LoveFun spokesperson stated: “LoveFun is honoured to collaborate with this prestigious global diving competition, which enables LoveFun to provide comprehensive support and assistance to China's diving sports.”
World Aquatics President, Captain Husain Al-Musallam, welcomed the partnership: “We are proud to join with LoveFun in supporting our athletes at the World Aquatics Diving World Cup Super Final in Beijing.
"Athletes are central to our mission, and so LoveFun’s focus on athlete care and well-being makes them an ideal partner for this event. I look forward to seeing their products around the venue!"
This partnership is exclusive to the World Aquatics Diving World Cup 2025 Super Final in Beijing.
In what will be a first for the competition, the world’s elite divers will experience a new head-to-head competition format at the Super Final, where divers will be paired based on their seeding. Each will choose three dives to perform, and the lowest scorer in each pairing will be eliminated. Six athletes will advance to the semi-final.
Stay tuned for a spectacular showcase of diving in the coming days!
About LoveFun
For 29 years, LoveFun has been at the forefront of China’s personal care industry, establishing itself as a distinguished national brand with a comprehensive portfolio spanning hair and body care.
In 2025, LoveFun formed a prestigious partnership with the Chinese National Diving Team, exemplifying the pursuit of excellence through the credo: “LoveFun of China, the Champion’s Choice.” This alliance not only underscores our unwavering support for China’s athletic endeavors but also embodies our mission to elevate the global stature of Chinese manufacturing as a source of enduring national pride.
About World Aquatics
Driven by the vision of a world united by water for health, life and sport, World Aquatics is the international governing body for aquatic sports. Founded in 1908, World Aquatics is an independent organisation formed of 210 National Federations and five Continental Organisations.
World Aquatics oversees six aquatic sports – swimming, water polo, diving, artistic swimming, open water swimming and high diving – and is recognised as the leading global authority of these sports by the International Olympic Committee (IOC).