World Aquatics is proud to confirm Blue Moon, a long-standing supporter of the Chinese Diving Team, as the official laundry and cleaning products partner for the World Aquatics Diving World Cup 2025 Super Final, taking place in Beijing from 2-4 May 2025. The competition will be staged at the iconic National Aquatics Center, the venue for diving events during the 2008 Olympic Games.
Blue Moon will provide its trusted laundry detergents and cleaning products to support Team AQUA and the Organising Committee as part of the hospitality arrangements for this landmark event.
Blue Moon has supported the Chinese Diving Team on its way to outstanding success in international competitions. The partnership with World Aquatics for the competition in Beijing demonstrates Blue Moon’s commitment to leveraging the huge popularity of diving in China to support the global development of the sport.
The growth of diving around the world has already been seen through the gold medals won by athletes from Mexico and Great Britain on the first two stops of this year’s World Aquatics Diving World Cup.
“Blue Moon, as a partner of the Chinese Diving Team for many years, is honoured to join hands with World Aquatics to become the official event partner for laundry and cleaning products of the World Aquatics Diving World Cup 2025 - Super Final in Beijing. In the future, adhering to the concept of ‘Professional Cleaning’, Blue Moon will continue to support the Chinese Diving Team, and sincerely wish the Chinese Diving Team remarkable success in this event, and look forward to their continuous writing of a glorious chapter for the ‘Dream Team’,” said a Blue Moon spokesperson.
World Aquatics President, Captain Husain Al-Musallam, commented:
"We are delighted to welcome Blue Moon as an official partner for our Super Final in Beijing"
“Their support for the Chinese Diving Team over the years shows real passion for our sports, and it’s great to bring that energy to one of our biggest events. We are looking forward to a world-class competition that celebrates our athletes and inspires our community worldwide.”
About Blue Moon
The Blue Moon brand was established in 1992 and has been developed into a leading innovative household cleaning solutions provider in China. The Group has spent relentless effort in focusing on providing the customers with top quality products in fabric care, personal hygiene and home care categories. The Group’s liquid laundry detergent and liquid soap have ranked first in the China Brand Power Index for 14 consecutive years (2011-2024). The Group has stayed true to its consumer-centric brand philosophy and aimed to allow every family to enjoy a clean, healthy, comfortable, respectable and delightful lifestyle. Going forward, the Group will continue to provide comprehensive home cleaning solutions that bring relaxing and efficient cleaning experience to consumers.
About World Aquatics
Driven by the vision of a world united by water for health, life and sport, World Aquatics is the international governing body for aquatic sports. Founded in 1908, World Aquatics is an independent organisation formed of 210 National Federations and five Continental Organisations.
World Aquatics oversees six aquatic sports – swimming, water polo, diving, artistic swimming, open water swimming and high diving – and is recognised as the leading global authority of these sports by the International Olympic Committee (IOC).