The two-day workshop, held in Singapore from 29-30 October, gathered World Aquatics’ commercial partners, whose activations and equipment will play key roles in creating a dynamic event experience. The sessions focused on critical event planning and management aspects, including operational logistics, brand visibility, and audience engagement, establishing clear pathways for partner contributions to the Championships.

Image Source: World Aquatics

Facilitated by the World Aquatics Marketing Department, the workshop emphasised the value of these strategic partnerships in elevating the Championships. These collaborations drive World Aquatics’ mission forward and enrich the aquatics experience for fans and athletes alike. By showcasing Singapore’s event-hosting progress, the sessions demonstrated a united approach to creating an exceptional environment for aquatic sports.

Image Source: Singaporean swimmer Joseph Schooling greeted by his fans during a welcome home ceremony after he won the 100m Butterfly final at the Rio 2016 Olympic Games. (Suhaimi Abdullah/Getty Images)

In previewing the event experience, the workshop spotlighted Singapore’s state-of-the-art competition venues and the creative use of temporary structures designed to enhance the Championship’s atmosphere. As the Championships draw closer, World Aquatics and its partners look forward to welcoming attendees, viewers, and competitors to an unforgettable showcase of aquatics excellence in Singapore next summer.