Through careful collaboration and a shared vision, World Aquatics has brokered this partnership that represents a significant union between sport and style, offering a wide selection of innovative clothing for upcoming competitions. The collaboration will help to enhance the overall Championship experience for stakeholders and fans alike. 

As the World Aquatics Official Sportswear Supplier, 361° will provide sportswear including clothing, shoes and accessories for World Aquatics staff, technical officials, the Local Organising Committee and volunteers. Already in Doha, the sportswear supplied by 361° has allied comfort and style for the wearers with visual appeal for the athletes and fans seeing it.  

Image Source: World Aquatics

The design of the 361° clothing carefully integrates the theme of water”: articulating a balance of softness and power, creating a dynamic and graceful aesthetic. Meticulously crafted with breathability and antibacterial properties, the designs prioritise comfort. Further, the ergonomics of the designs enable fluid movement, enhanced by innovative printing technology that creates a soft and light feel. The collection harmoniously embodies both tradition and innovation, togetherness and integration, vitality, and the spirit of competition. 

As part of this collaboration, the 361° logo will also feature on the World Aquatics website, alongside our existing commercial partners. 

Image Source: World Aquatics

World Aquatics President, Husain Al-Musallam, commented on the partnership, saying, “361° sportswear excellently marries functionality and style, representing a true celebration of athleticism and innovation. It has been a pleasure to wear. With this latest addition to our partnership, we are proud to expand our global reach and continue supporting the development and modernisation of aquatics.”  

Image Source: World Aquatics

361°’s Managing Director, Zheng Yexin, stated; “We are thrilled to become the World Aquatics Official Sportswear Supplier for a number of their upcoming Championships. The 2024 Doha World Aquatics Championships are a fantastic starting point in our collaboration, where we are providing innovative, carefully designed and high-quality equipment for the event. We look forward to working closely with World Aquatics to help carve a new chapter for the development of aquatic sports across the world. 

About World Aquatics  

Driven by the vision of a world united by water for health, life and sport, World Aquatics is the international governing body for aquatic sports. Founded in 1908, World Aquatics is an independent organisation formed of 210 National Federations and five Continental Organisations.   

World Aquatics oversees six aquatic sports – swimming, water polo, diving, artistic swimming, open water swimming and high diving – and is recognised as the leading global authority of these sports by the International Olympic Committee (IOC). 

About 361° 

361° was founded in 2003 and is one of China's leading comprehensive sporting goods enterprises. The brand spirit of “One Degree Beyond” resonates with consumers across the world. The core gene of 361° is “professional, young and international”, which has industry coverage capabilities including product research, manufacturing, channel retail and marketing, 361° works to provide high-value, multi-category sports products.  

361° has many years of experience in servicing large-scale international events. 361° was not only the first Chinese sports brand to sponsor the Olympic Games, including the 2016 Rio Olympic Games and Paralympic Games, but has also become the official partner of four consecutive Asian Games, from the 2010 Guangzhou Asian Games to the 2022 Hangzhou Asian Games, demonstrating China's strength in world sports. 

For more information regarding World Aquatics, please contact: 

Torin Koos  
Communication Manager  
Tel: +41 21 310 47 10