The "look" is the identity of the Game - the forms, designs and buckets of colour that will adorn everything from the city streets to the competition venues to the event ticket stubs.

Every four years, the Summer Olympic and Paralympic Games feature a new look that reflects the culture of the host country that they want that edition of the Games to embody. 

What the world will see, whether it's strolling through the city in July and August 2024, from the amazing still images taken at the Games, or when watching on television - the Olympic look will play a part as the backdrop to the world's top sporting performances. With over three billion broadcast viewers tuning in to watch, getting this look right is essential.  

The Paris 2024 design team has looked to create a customisable visual identity so that each arrondissement of the host city and each of the competition areas can best appropriate the look to reflect the Parisian spirit of a "Games Wide Open."   

Image Source: Paris 2024

Over the coming 18 months, Paris monuments will be transformed into magnificent competition venues, with the Games kicking off with the first-ever open ceremony that rolls through the heart of the city centre. Paris organisers are keenly interested in showing the world the best France has to offer - and that includes the country's creative and avant-garde spirit.

 Let's take a deeper dive into the Paris 2024 "Look."

Official Sport Pictograms

Paris is calling these "more than a pictogram, a coat-of-arms" for the Games.

Colourful, Aesthetic, Modern, Bold - The Look of the #Paris2024 Games

Olympic Torch Relay, United by Water

The Paris 2024 Olympics will be literally United by Water as the launch of the Olympic Torch Relay comes to France by boat over the Mediterranean Sea to the southern port city of Marseille to start the flame's tour de France.  

Let's Not Forget When the Mascots Arrived in Paris

Remember Olympic Phryge? Here's where we said hello to our furry, well-capped friend

We want to hear from you: how do you think the Paris 2024 design team did?